Shake it, squeeze it, win it!
A bold Christmas present takeover on packs of Anchor Spreadable Butter and a challenge to consumers to go online for a chance to guess and win a present.
Designed and produced packaging, press ads, microsite, online game and even prizes like Christmas jumpers, socks and oven gloves.
Over 110,000 entries were received and sales of Anchor Butter increased by 61%.